FRACTIONAL CMO

Benefit from 30 years of digital marketing experience for a fraction of the cost.

You shouldn’t have to pay for more marketing than you need and with me, you won’t.

GET PROPOSAL

No Hassle. No Obligation.

Mike Sunyich, Fractional CMO

GET PROPOSAL

No Hassle. No Obligation.

In a nutshell, what do you do?

If I had to boil it down to just 3 things:

1. Strategize

Develop a clear, high-impact marketing direction tailored to your business goals.

I work with you to define your positioning, identify the right audience, and create a focused strategy that aligns marketing with revenue objectives — without the guesswork.

2. Optimize

Turn good marketing into great marketing.

I analyze your current efforts, identify what’s working (and what’s not), and continuously refine campaigns, messaging, and channels to improve performance, efficiency, and return on investment.

3. Capitalize

Convert strategy and optimization into real business growth.

I help you scale what’s working, capture more market share, and drive measurable results — whether that’s increased leads, higher revenue, or stronger brand authority.

GET PROPOSAL

No Hassle. No Obligation.

Great marketing makes happy clients…

“It is not an exaggeration to say that this partnership is keeping us ahead of our competition in the highly competitive market of phone, computer, and game console repair.”

Erin Witt

Owner @ Repair Lounge

“I highly recommend these guys! With their help, my online leads have more than doubled. I only wish I knew about them sooner.”

Michael Martinez

Owner @ Universal Auto Leasing

“I don’t know what the hell you guys are doing, but it’s working! People are finding me and just booking online and it’s AWESOME! One week with these guys and I’m booked.”

Marvin Pomerleau

Owner @ La Jolla Snorkeling Tour

“As we continued to grow from a start-up to an emerging foundation, we struggled with our website development and social media awareness. Mike took on our project and have grown these areas tremendously.”

Bonner Rinn

Founder @ Project Possible

“Mike and his team have been an integral part of our success over the last few years as we’ve expanded to more than 15 locations. We couldn’t have done it without them!”

Joe Howeth

Owner @ RepairALL

“I’ve worked with Mike for more than 10 years, and in that time, he’s helped my mediation practice grow tremendously. He’s ethical, reliable, and never overlaps into my market. I truly value his professionalism and our long-standing business relationship.”

Renee Shaffar, B.S.M., E.J.D., C.D.M.

Founder, Shaffar Divorce Mediation

FAQ

How much does your Fractional CMO service cost, and what is the commitment?

My Fractional CMO engagements are designed to deliver executive-level marketing leadership at a fraction of the cost of an experienced full-time CMO. Pricing typically ranges from $3k-$10k/month depending on scope and commitment. Most clients see the investment pay for itself through reduced waste and improved marketing performance within the first 30 days.

What exactly is included in your Fractional CMO service?

You get dedicated strategic leadership from someone with 30 years of hands-on digital marketing experience.

This includes:

An initial deep-dive Marketing Diagnostic across all key areas of your marketing system
A customized 90-day strategic roadmap with clear priorities and KPIs
Monthly 1-on-1 strategy sessions (plus ad-hoc support as needed)
Quarterly re-diagnosis and updated roadmaps
Guidance on messaging, channel strategy, team structure, and vendor management
Setup and oversight of a custom analytics dashboard so you can see what’s working in real time

How does the process work? What can I expect in the first 90 days?

The engagement follows a proven three-phase approach:

1. Diagnosis – We start with a comprehensive assessment of your current marketing to identify what’s working, what’s leaking budget, and where the biggest opportunities lie.

2. Strategic Buildout – I create a clear, prioritized 90-day roadmap tailored to your business goals, including messaging, channel strategy, and measurement systems.

3. Optimize & Compound – We implement, track results, kill underperforming activities, and double down on what’s working. You’ll receive ongoing strategic guidance and quarterly reviews.

Most clients have clarity on their biggest marketing gaps within the first two weeks and a working system in place within 90 days.

How quickly will I see results?

While every business is different, most clients gain significant clarity and identify quick wins within the first 30 days. Meaningful improvements in marketing efficiency and ROI typically appear within 60–90 days as we eliminate waste and focus resources on what’s actually working. Because I bring 30 years of pattern recognition, we can often move much faster than starting from scratch.

What if I already have an agency or marketing team?

Not a problem. I work with your existing resources rather than replacing them. My job is to give your team or agency clear strategic direction so they can execute more effectively and stop wasting time and budget on the wrong activities, and to identify new opportunities for growth.

GET PROPOSAL

No Hassle. No Obligation.

We love what we do…

“I’ve been doing this for 3 decades and I still love it! My team and I are dedicated to creating innovative marketing strategies that deliver incredible results for our clients. If you want to grow your business, I’d love to talk with you!”

Mike Sunyich

Rainmaker CMO

What makes a Fractional CMO the right move?

Once you see it, it just makes so much sense…

Vs. a full-time CMO

You get senior-level strategic leadership without the $350K+ annual salary, benefits, and management overhead. (I get to do what I love without needing to make small talk at the water cooler.)

Vs. an agency

Agencies rarely provide true strategic leadership or diagnose your entire marketing system. I give you the “why” and the roadmap so your execution becomes far more effective.

Vs. other fractional CMOs

With 30 years of direct digital marketing experience across dozens of channels and business models, I bring deep pattern recognition rather than generic advice or limited insight. I’ve seen what works (and what doesn’t) at every stage of business growth.

GET PROPOSAL

No Hassle. No Obligation.

Request a proposal…

Please note that I only pursue partnerships when I am confident I can deliver extreme value.

Step 1

Use the form below to tell us about you and your business.

Step 2

I’ll do a deep dive on you, your competition, your current marketing efforts, and the opportunities available to grow your business.

Step 3

You’ll receive a response within 24 hours and we can go from there. No hassle. No obligation.

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